Service 02 / 10 · Paid Campaigns & Conversion

Custom Landing Pages

One offer, one audience, one action. Purpose-built pages that turn ad clicks into calls and booked jobs instead of bounces.

Sending paid traffic to your homepage wastes it

A homepage has to serve everyone: existing customers, job applicants, people comparing you to three competitors. That makes it the wrong destination for an ad click, where the visitor arrived with one specific problem and will give you a few seconds to prove you solve it.

A landing page answers exactly the search that was paid for, removes every path that is not the next step, and makes the ask impossible to miss. The same ad budget produces more leads because less of it leaks.

What makes a page convert

What we deliver

01

Offer & Audience Brief

Before design, we pin down who the page is for, what they are searching, what the offer is, and what counts as a conversion.

02

Conversion Copywriting

Headline, subhead, proof, objection handling, and calls to action written against the actual search intent — not filler about your company history.

03

Custom Design & Build

A distraction-free page built to load fast on mobile, with forms, click-to-call, and booking wired in and tested on real devices.

04

Tracking & Conversion Setup

Google Ads conversion tags, Meta Pixel, call tracking, and analytics events installed and verified, so every lead is attributed to the click that produced it.

05

Ad-Compliance Essentials

Privacy policy, terms, and consent language in place so the page clears Google Ads and Meta review instead of getting your account flagged.

06

Variants & Iteration

Additional versions per service, city, or offer, plus headline and layout revisions once real traffic shows what is actually working.

Landing page or website page?

Landing page

Built for paid traffic. No navigation, one offer, one action, aggressive tracking. Usually kept out of the search index so it does not compete with your site.

Service page

Built for organic search. Full navigation, internal links, schema, and depth so it ranks over time. Slower to pay off, but it keeps working after the ad spend stops.

Most businesses need both, and we build them to complement each other rather than cannibalize the same keywords.

Frequently asked questions

How fast can a landing page go live?

Usually five to eight business days from the brief, including copy, design, build, and tracking setup. If a campaign is already booked, tell us the date and we will work to it.

Do you run the ads too, or only build the page?

We build, write, and instrument the page, and we work directly with whoever is running the account. If you do not have anyone running it yet, tell us on the call and we will talk through the options.

Can I get one page per city or per service?

Yes, and for local campaigns it is usually the right call. We build the first page, then produce variants with the location, offer, and proof swapped so each ad group lands somewhere that matches it.

Will a landing page hurt my SEO?

No. Paid landing pages are typically set to noindex so they never compete with your organic service pages for the same keyword. If you want a page to do both jobs, we build it as a proper indexed page instead and tell you the trade-off.

Do I need a full website first?

No. A landing page can run on its own for a campaign. That said, ad platforms and buyers both look for a legitimate business presence, so most clients end up wanting both — see custom website design.

What conversion rate should I expect?

It depends on the industry, the offer, and the quality of the traffic, so anyone quoting you a number before seeing your campaign is guessing. What we commit to is proper tracking from day one, so you can measure the real number and improve it.

Stop paying for clicks that bounce

Tell us the campaign and the offer. We'll build the page, wire up the tracking, and have it live before your next ad flight.