AI chatbots for Kentucky service companies: best practices

Here’s how to set up AI chatbots that actually capture leads for Kentucky service businesses—without frustrating visitors.

1) Start with intent

• Primary intent: capture name, email, phone, service needed.
• Secondary: answer simple FAQs, route to human when needed.
• Keep the flow short: greet → service choice → contact capture → handoff.

2) Script essentials

• Warm greeting with who you are and who you serve (Kentucky businesses).
• Service options as quick buttons (web design, local SEO, AI/chat, etc.).
• Capture sequence: name → email → phone → optional details.
• Offer choices: talk to a human, schedule a call, or open WhatsApp/email.

3) Handoff rules

• Route to human when: off-topic, urgent issues, or user asks for a person.
• Send a notification (email/Slack) with captured details and transcript.
• Give users a confirmation that a human will follow up.

4) Data hygiene

• Validate phone/email lightly; don’t block on strict formats.
• Store conversation data securely; avoid sensitive info.
• Keep prompts concise; avoid long, meandering chats.

5) Placement and UX

• Use a clear, high-contrast launcher button on desktop and mobile.
• Allow quick close; avoid covering primary CTAs.
• Add a short delay before auto-opening (if at all); don’t be intrusive.

6) Measure and improve

• Track starts, completions, and drop-off points.
• AB test button text and first message.
• Review transcripts weekly; tighten prompts and options.