Web Design
Lexington
Web design tips for Lexington small businesses
By Link Sols • ~5 min read • We collaborate virtually across Kentucky and are a quick call or message away.
Here are common pitfalls to avoid and quick wins to improve conversions for Lexington small business websites.
1) Clarify your offer above the fold
- State who you serve in Lexington and what you do in one sentence.
- Add a primary CTA (call or book) and a secondary CTA (chat/email).
- Show a trust element (testimonial snippet or client logos).
2) Make contacting you effortless
- Keep forms short: name, email/phone, brief project note.
- Add click-to-call and click-to-email; show your service area.
- Include a map link and consistent NAP in the footer.
3) Local SEO basics
- Use “Lexington, KY” in titles/descriptions where relevant.
- One H1; organized H2/H3s; internal links to services/contact.
- Add FAQ and LocalBusiness schema if possible.
4) Performance
- Compress hero images; set width/height; lazy-load others.
- Ensure mobile spacing and readable fonts.
- Keep scripts light; avoid heavy unused libraries.
CTA examples
- “Book a 15-min call”
- “Get a quick quote”
- “Chat with us now”